Amazon Listing Optimisation for UAE Market
A well-optimised Amazon UAE listing is the foundation of any successful seller account. Poor listings waste advertising spend and lose organic rankings. Here's how to optimise every element.
Product Title
Your title should be 150–200 characters and include: Brand Name + Product Name + Key Feature + Size/Quantity + Compatible Use. For UAE, consider including both English and Arabic keywords where naturally applicable. Example: "EcoClean Dishwasher Tablets 60-Pack — Premium Auto Dishwasher Pods, Grease Cutting, Suitable for All Machines."
Bullet Points
Use all 5 bullet points. Start each with a capitalised benefit, not a feature. Address the customer's main pain points. Include key specifications. UAE customers particularly value: warranty information, UAE compatibility confirmation, and quality certifications.
Product Images
Main image must be on pure white background with product filling 85% of the frame. Add lifestyle images showing the product in use. Include an infographic highlighting key features. A comparison chart image works well for multi-variant products. Aim for at least 7 images including a video where possible.
A+ Content
A+ Content (formerly Enhanced Brand Content) is available to brand-registered sellers and can increase conversion rates by 5–10%. Use it to tell your brand story, showcase product features with icons, and cross-sell complementary products.
Backend Keywords
The backend search terms field allows up to 250 bytes. Include: Arabic transliterations of product keywords, alternative spellings, related search terms not in your title or bullets, and competitor brand terms (where permitted).